Amgen Tour 2013 Will Cycle into Palm Springs
Photo: Video by kmir6.com
For the first time ever, Palm Springs will be part of Amgen Tour of California, America's largest professional road cycling stage race.
Last year, the eight-day race across California attracted more than two million spectators.
For the first time in its eight-year history, the Amgen Tour will travel south to north; and the greater Palm Springs area is part of the second stage.
The eight-day, eight-stage, eighth consecutive edition of the Amgen Tour of California will be cycling through Palm Springs.
"Wow, I think that's great news that the Amgen Tour of California is going to visit Palm Springs, I think that's just super," said owner of BikeMan in Palm Desert, Kevin Brown.
Brown has been involved with bicycling and competitive cycling all his life, he says having this tour is big for the valley.
"We get a lot of big names, and a lot of big teams from all over the country, and all over Europe, so it will be a really exciting event," said Brown.
The Amgen Tour will be a new event to put Palm Springs in the destination spotlight.
"Huge impact we're going to get from media and public relations, this race is actually televised on, it will be on network tv, and it's in over 200 countries," said Executive Director of the Palm Springs Convention Center and Bureau of Tourism, James Canfield.
The Convention and Visitors Bureau, PS Resorts and others worked together to bring the race home.
"This is really a great example of all of the desert cities and all of our marketing agencies working together, the race will actually go through several of our local cities," said Canfield.
And Palm Springs is no stranger to cycling events.
The annual Tour de Palm Springs drew 10,000 cyclists from across the US in February for a charity ride, not race.
"We promote health, they promote health, and the economic impact that it makes for this valley is going to be huge," said Tour de Palm Springs founder, Tim Esser.
The Amgen Tour draws many spectators, it is sure to be a boost for our local economy.
"Bringing in a lot of tourism, it will keep the restaurants full, keep downtown shoppers busy, so it's very huge for our economy," said Esser.
This year's race starts May 12th in Escondido.
Stage two ends in Palm Springs the following day, and the race ends May 19th in Santa Rosa.