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BNP Paribas Open, Economic Impact

Thalia Hayden

BNP Paribas Open, Economic Impact

CREATED Mar. 7, 2012

INDIAN WELLS--  People are traveling from the other side of the world to attend the BNP Paribas Open.  Businesses are banking on a big economic boost. Most hotels are at capacity, and restaurants are bustling.

"We love tennis. Period," says Kappi Norishita.


Kappi Norishita and his wife Sumiko are from Japan, and came to enjoy tennis in the Coachella Valley. And this isn't their first time. Norishita says he and his wife having been coming to the BNP Paribas Open for the last eight years.

But it's not just the people visiting that love this event.

Robin Gallegos is the Director of Sales at Homewood Suites in La Quinta, and says this is one of their busiest times of the year. Hotel staff even has a special informational concierge center for tennis fans.

"Its a huge draw for the valley and we're so thankful," says Gallegos.

The Esmeralda in Indian Wells is also packed, but say they still have rooms available. And it's not just hotels.

Restaurants like the Beer Hunter in La Quinta are also profiting.

"Yes its much busier, we get all the tennis people fom the tennis gardens," says Manager Paulette Prescott.

And Kappi Norishita says he and his wife already have their tickets for next year.