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Palm Springs Modernism Week

Jaffa King

Palm Springs Modernism Week

CREATED Feb. 16, 2012

PALM SPRINGS - The 7th annual Palm Springs Modernism Week kicked off Thursday with the celebratory lighting of seven significant mid-century modern facades along Palm Canyon Drive.

Thousands of aficionados of all things modern will descend on the City beginning this week for the fun-filled 10-day homage to the ideals of mid-century modern design, architecture and culture, Feb. 16-26, sponsored by the City of Palm Springs.

The Illuminated Modern opening ceremony will be held at Birba, 622 N. Palm Canyon Drive from 4 p.m. - 6 p.m. When the flip is switched, the following seven designated mid-century modern jewels will light up the Palm Springs night through the next 10 days.

The buildings are as follows:
 -The Palm Springs Visitors Center, 2901 N. Palm Canyon Drive
 -Dr. Kaplan's Medical Clinic, 1492 N. Palm Canyon Drive
 -House 849, 849 N. Palm Canyon Drive
 -Lane Building, 666 N. Palm Canyon
 -Oasis Tower, 121 S. Palm Canyon Drive
 -The Palm Springs Art Museum's Edward Harris Center for Architecture, formerly the Santa Fe Savings
 -Bank of America, 588 S. Palm Canyon Drive

In addition, to Thursday's opening ceremony, Modernism Week also includes the12th Annual Palm Springs Modernism Show, Feb. 18-20, at the Palm Springs Convention Center, 277 N. Avenida Caballeros.

The show, which is open to the public, includes over 75 leading national and international fine art and decorative dealers representing all design movements of the 20th century. A preview gala is slated for Friday, Feb. 17 from 6 p.m. - 9 p.m. at the Convention Center.

Also beginning Friday, Feb. 17, lovers of all things modern are encouraged to visit the spectacular new PreFab Showcase and Marketplace, 575 N. Palm Canyon Drive, spotlighting the very latest in affordable prefab housing along with solar technology and the latest ideas in eco-friendly trends from more than a dozen exhibitors. The showcase runs from 10 a.m. - 4 p.m., Feb. 17-26.

More than 80 events and programs are scheduled throughout Palm Springs during Modernism Week, including architecture tours, films, lectures, art exhibitions, and swanky parties.

"Modernism Week is one of the major highlights of the Palm Springs season," according to Mary Jo Ginther, Director of the Palm Springs Bureau of Tourism. "Every year thousands of visitors from around the world come to town to buy furniture, take architectural tours, and attend hip and sophisticated soirees - all the while spending money in our shops, restaurants and hotels. It's truly become a unique Palm Springs experience!"
 
For information, call (760) 333-9169 or go to www.modernismweek.com.

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