CREATED Feb. 5, 2012
PALM DESERT--Forget about the game,sunday it was all about the commercials. Companies hoping those millions of viewers glued to their televisions will translate into millions in sales.
For so many fans the Super Bowl commercials are just as important as the game itself.
"I'm here watching the game now but I have the game recording at home just so I can watch the commercials," said Super Bowl fan Lauren Pasternak.
Again this year, ads were the fan favorite around the valley.
"We came here to watch the commercials and we purposefully avoided TV just to watch them on super Bowl Sunday," said Super Bowl fan Mark Chiaramonte. "You don't want to get a preview before you see the movie."
From sexy, to silly, and a blast from the past, companies pulling out all the stops competing for millions of viewers plugged in for hours.
"It seems like the one time a year when companies actually put effort into making interesting commercials versus just trying to get their product out there," said viewer Josh Michek.
"I couldn't believe how many people actually stop and look at the commercials," said Super Bowl fan Kelly Meissner.
Advertisers paying roughly 3.5 million for a 30 second spot to make sure they leave a lasting impression on the nearly 115 million viewers.