Coachella Valley Santa to a Senior
Seniors' Economic Struggles Continue This Holiday; Santa Program Provides AssistancePhoto: Video by kmir6.com
PALM DESERT - Be a Santa to a Senior, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past seven years, again is helping older adults cope in tough economic times.
The area office of the Home Instead Senior Care of Palm Desert, the world's largest provider of non-medical in-home care and companionship services for older adults, has partnered with Joslyn Center and the Cathedral Center, and several local retailers to provide gifts and companionship to seniors who otherwise might not receive either this holiday season.
"Many older adults continue to struggle in a down economy, particularly those who live alone with no family nearby to help provide resources," said Rob Costello, owner of the Home Instead Senior Care office serving Palm Desert and surrounding communities. Seniors have faced a trying year amid the threat of Social Security payment delays as part of the debt-ceiling debate. What's more, seniors have lost almost one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League.
That's where Be a Santa to a Senior can help. Before the holiday season, the participating local nonprofit organizations will identify needy and isolated seniors and provide those names to the local Home Instead Senior Care office.
Christmas trees, which will go up in local Walgreens (44840 Monterey Ave Palm Desert, CA 92260), Country Villas (39950 Vista Del Sol Rancho Mirage, CA 92270) , Wells Fargo (74105 El Paseo Palm Desert, CA 92260), Bank of America (78-400 Highway 111 La Quinta, CA 92240) and Ralph's (49908 Jefferson St Indio, CA 92201) retailers beginning on December 2nd and coming down December 26th , will feature ornaments with the initials only of the seniors and their gender.
Home Instead Senior Care of Palm Desert will even get a helping hand from the local California Highway Patrol, where they will be receiving any gift donations from the caring community. (79-650 Varner Road Indio, CA 92203)
Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. "We hope holiday shoppers will open their hearts to those seniors who have given so much to make our community a better place," Costello said.
For more information about the program, visit www.beasantatoasenior.com.