No more traffic jams: UA startup company designs new mobile app
Photo: Video by kgun9.com
TUCSON (KGUN9-TV) -- What if your commute was always traffic free? That's what a University of Arizona startup company envisions and they've developed an app that could save cities millions of dollars.
It's called Smartrek -- a new mobile app designed by Metropia to help rid the world of traffic jams.
In a two room office, the developers use complex algorithms based on traffic patterns and real time congestion data to determine the fastest routes. And it doesn't take much to change traffic flow.
"If we can get 10% of folks to take another route and time that would loosen up traffic and 20% into doing it then it would completely free up congestion within cities," said Steve Delgado.
Here's how it works. You enter your destination into the app -- it will then show you the best departure times and route to take to avoid congestion. Then you make a reservation and start your journey -- removing yourself from highly congested areas. And motorists who complete the suggested route are given reward points that they can redeem for gifts from Metropia's partners.
Delgado says the app not only saves time -- it could save cities millions of dollars.
"Some cities don't have room to build highways anymore. Some definitely don't have have the fiscal backing to build new anymore new highways so they don't have any other answers for users," said Delgado.
The app has been Beta tested in LA and the developers say it was a big hit.
Smartrek launches in two weeks in Phoenix and Los Angeles. And in Tucson in 2014. And if it's a big success, the company will approach major cities around the world.