Chipotle hopes to raise awareness with burritos and exploding cows
Photo: Video by kgun9.com
TUCSON (KGUN9-TV) - If an online series about industrial farming doesn't seem like it could get you talking, just wait until you see this.
Chipotle is debuting a new show called "Farmed and Dangerous."
The show doesn't make any direct mention of the burrito chain, but uses satirical elements to promote Chipotle's sustainable agriculture and humane treatment of animals.
"Petropallet? Youre feeing cattle petroleum? .... Why are my cows exploding all over the internet?"
Chipotle says farmed and dangerous is meant to make you think before you eat, not just sell burritos.
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