TUCSON (KGUN9-TV) - Music, food and of course plenty of shopping. The Fourth Avenue Winter Street Fair attracts thousands of shoppers.
And that means Fourth Avenue businesses look forward to a boost in sales.
"The store gets packed all the way in," said Jennifer Radler, Co-Owner of Pop Cycle. "You can't even get around, it's really great."
Radler said now that streetcar construction wrapped up, customers are returning and business is looking up.
"Since that's been finished and the street's opened back up, it's been really great."
Fair goers even got a chance to check out the streetcar, and maybe have a little fun with it.
City officials are encouraging street fair goers to snap a selfie with the streetcar and then post it to Twitter with the hashtag: #sunlinkselfie.
And business owners say they're looking forward for it to get moving.
"We're trying to be positive about it," said Radler. "It is gonna be what it is, and I'm hoping that a lot of people use it. I think it's a great thing to have."
Kaylee Ducote manages How Sweet it Was on Fourth Avenue, which is celebrating its 40th year. Ducote says that store has seen its fair share of change.
"It will help bring people that don't normally come down to Fourth Avenue, make it a little easier," she said.