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Bling is the thing, and you'll have to wait for the latest gold iPhone

Bling is the thing, and you'll have to wait for the latest gold iPhone

By Sara Wright. CREATED Sep 23, 2013

TUCSON (KGUN9-TV/CNN) - When it comes to new iPhones, bling is the thing.

Early buyers of the iPhone 5S, which hit stores Friday, overwhelmingly chose the gold-colored model over the two other color options.

Now, Apple is completely out of its September inventory. People trying to buy a gold phone online Friday saw a message stating the phone will not ship until October. By contrast, Apple said the silver and "space gray" models will be shipped in 7 to 10 business days. That's true for all three varieties of the phone, with 16GB, 32GB, and 64GB of storage.

Apple has already asked its suppliers to increase production of the gold (it's really more like champagne-colored) model to meet demand, according the the Wall Street Journal.

Unlike past models of the iconic smartphone, the iPhone 5S does not come in black or white.

The phones went on sale Friday in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the United Kingdom.

So how does it measure up? Read reviews here.