Apple addicts?; iPhone release draws hundreds to Tucson stores
Photo: Video by kgun9.com
CREATED Sep. 20, 2013
TUCSON (KGUN9-TV) - It's the day millions of iPhone lovers have been waiting for, and while you can call them 'fanatics', maybe even 'geeks', can you call these hard-core apple lovers 'addicts'?
9OYS spent the day immersed in Tucson's launch lunacy for the new iPhones 5S and 5C to find out.
Around the world and in the Old Pueblo, they camp out overnight.
"I got here at 8 p.m.," said one man at a Tucson Sprint store.
After dreaming of the latest, greatest gadget for weeks, months or...
"Pretty much since iPhone 5 came out," said another.
And when that magical moment finally arrives, they spontaneously burst into song!
"iPhone dance! IPhone dance!" chanted one woman, dancing outside the La Encantada store.
Apple employees say they see this every time, long lines, excited customers, begging the question: what makes these little guys so addicting?
"There are two factors involved in why people pursue the latest, greatest, biggest, baddest," said addiction treatment counselor Laura Neely.
Factor one? Neely blames our consumer driven culture.
As displayed in this famous Microsoft commercial, smart phones are status symbols, forcing a fight to be on top.
The second factor? A need to be connected 24-7.
"The internet stimulation, that visual stimulation, is I think, very similar to gambling, slot machines, and also pornography," said Neely.
And if those draws interfere with other aspects of life they can become an addiction, producing a shame we saw firsthand.
"Who here has gotten every single or most of the iphones that have been released?" asked 9OYS reporter Maggie Vespa to the crowd.
One man who told us he had, refused to show his face, perhaps hiding from those who just don't get it.
"You have an iPhone," asked Vespa to one passerby.
"Yes, I do," she said.
"Are you going to do this?" asked Vespa.
"No. I'm not that addicted to it," she answered.
But Friday, she was part of the minority among Apple addicts proudly displaying their newest fix.
Apple employees tell 9OYS, the La Encantada store was actually under attack mid-morning Friday by an angry swarm of bees.
Those waiting in line didn't budge.