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No plans to change Tucson's "Old Pueblo" nickname

No plans to change Tucson's "Old Pueblo" nickname

By Valerie Cavazos. CREATED Jul 10, 2013

TUCSON (KGUN9-TV) - It's a headline that has Tucson talking -- and asking -- should Tucson lose it's nickname?  The Tucson Metro Chamber of Commerce wants to shake its image from an old desert town to a thriving metropolis.

Josie Herrera, who has lived in Tucson for 60 years, told KGUN9 that it would be terrible if the nickname was dropped. Her daughter, Yolanda Herrera, a Tucson native, said, "It's our culture. It's our history."

Former 9OYS anchor Nina Trasoff said the nickname has been used in marketing and by the media for decades. "I think we used it frequently because it was a way to describe who and what we are as a community."

Aaron Gaxiola, another Tucson native, said that he knows Old Pueblo is Tucson's nickname because he's heard it throughout the years.

So why would the Tucson Metro Chamber float the idea around to drop Tucson's nickname? President Mike Varney told Cavazos that's not the plan. "I don't know where those ideas came from." Cavazos asked, "You never said that you are floating the idea around?" Varney answered, "No we have no interest."

Arizona Daily Star reporter Gabriela Rico stands by her story, but Varney remains adamant that the only plan is to change the old mindset -- not the nickname. "I don't think there's any reason to change that at all.  We just don't want that old kind of mindset in an age and economy that's moving quickly. It's innovating quickly. And changing quickly," he said.

Changing Tucson's nickname is not a new idea. It's been tried before with no success, but no telling the time might come that it could just fade away.

Cavazos asked Rudy Calderon, "Have you ever heard the nickname Old Pueblo?"
She answered, "No I haven't."
Cavazos asked, 'How long have you lived here?"
"All my life," she replied.

Click here to read the Arizona Daily Star article.