TUSD may spend $300,000 to polish its image
Photo: Video by kgun9.com
TUCSON (KGUN9-TV) - TUSD wants to polish its image---to the tune of $300,000.
But is that a good place to put public money and how much polishing does the district have to do?
TUSD has had a rocky ride, from demonstrations over shutting down Mexican American studies, to budget cuts shutting down schools.
Now the board is considering spending 300 thousand dollars to convince families TUSD is a good place to go to school.
The district already does some marketing, including video on You Tube.
More kids enrolled means more money from the state, so District spokesperson Cara Rene says TUSD needs a coordinated program to encourage families to choose TUSD over other districts, charter schools or private schools.
"People think that nothing works at TUSD. People think there's not achievement achieved. That is not true. We have seen a 40 percent reduction in D schools. We've seen an increase in B schools. We've seen test scores go up."
Rene says some of the marketing is required and paid for under a desegregation order to recruit a wider racial variety.
"Marketing school districts is becoming common practice. It's a hot topic in professional journals for school administrators. Districts all over the country are looking for better ways to sell themselves."
Right next to TUSD, Sunnyside schools market aggressively and can lure away TUSD kids.
While some say strong recruiting means a strong district, taxpayers like Larry Laws say:"The best way to keep kids in the district is do a good job teaching."
But the district says it is doing a good job and needs marketing to prove that to you.
The TUSD board votes on the plan Tuesday night. Board members will have the option to extend it for a total of four years.