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Tucson blogger tackles Abercrombie CEO's controversial comments

Cory Marshall

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Tucson blogger tackles Abercrombie CEO's controversial comments

CREATED May. 22, 2013

TUCSON (KGUN9-TV) - Tucson blogger Jes Baker is attracting major attention on a national scale. Sunday, the 26-year-old posted pictures on her blog -- putting her own twist on the infamous Abercrombie & Fitch ads.

The move comes after Abercrombie & Fitch CEO Mike Jefferies' controversial comments saying, "Candidly, we go after the cool kids." He went on to say, " A lot of people don't belong [in our clothes]."

Jefferies originally made the comments in a 2006 interview that recently resurfaced, creating a full-fledged fire storm.

Baker says her very public post is not motivated by anger or angst. In fact, she says she was not shocked by the CEO's comments at all. Rather, she has one goal. One message.

"For someone just to ponder on the concept that there is this way of living that you love yourself just the way you are, just that thought about a thought, that can turn into something very monumental," Baker told 9OYS.

"The world will still backlash but the interesting thing about this whole thing is, that if you go home, no matter what anyone else says, if you go home and you're happy with yourself, you win and it's really that simple," Baker continued.

Message received, Jes.

"I'm glad this is being done because I really don't approve of what this guy said," Tucson resident Alex Utzinger said.

"I think she's doing something that a lot of people wish she could see and that they don't see enough of," Tucson resident Lori Leschien said while looking at the posted pictures.

"I think it's good. Someone had to stand up for people," another onlooker added.

Baker admits, she just recently started feeling comfortable in her own skin. The Tucson native says she wants others to feel the same way too.

Nine On Your Side called the Abercrombie corporate offices. They have not returned our call.