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Twitter trickery? Buying followers to boost business

Twitter trickery? Buying followers to boost business

CREATED Oct 29, 2012

Reporter: Kevin Keen

 

TUCSON (KGUN9-TV) - Companies, politicians, celebrities and musicians do it, but a Tucson advertising firm says it never would.

We’re talking about the practice of buying followers on Twitter in hopes of boosting a business’ fan base, bolstering the brand and fueling free advertising.

How does it work and does it work? 9 On Your Side looks into paying up to up your Twitter total and why some argue it’s a digital no-no.

This 9 On Your Side Extra! airs tonight at 10 p.m.