Loading...

Women use social media more than men, but one site is the exception

Women use social media more than men, but one site is the exception

By Phyllis Stark. CREATED Jan 14, 2014

Women use social media significantly more than men, according to a new study, and have higher usage than their male counterparts of every major social media channel except LinkedIn.

According to a Pew Research study released late last month, and reported in Adweek, “76% of online U.S. adult females use Facebook, compared to 66% for online males, while fairly similar women/men percentage splits exist for Twitter (18%/17%), Instagram (20/17) and Pinterest (33/8).” Fully one-third of online women are now using Pinterest, according to the study.
 
The professional network site LinkedIn, however, is another story. The research found that “24% of Internet-using men employ the site compared to 19% of women,” Adweek reports.
 
Not surprisingly, every major social media platform has shown growth in users compared to December 2012. The study found that “73% of online consumers now utilize at least one social media channel and 42% use multiple ones,” Adweek reports. “Instagram made particularly strong gains in the last year with 18-to-29-year-olds and African Americans.”
 
Check out the full Pew study here.
 
Phyllis Stark

Phyllis Stark

Email Facebook Twitter
Phyllis Stark is the Digital Executive Producer - National Content for Journal Broadcast Group.