If the thought of seeing a humongous sign with Justin Bieber's face on it during your daily commute makes your skin crawl, we'd have to agree with you. However, this Bieber billboard in Chicago might actually make you laugh instead.
Nothing is higher than the stakes of tomorrow’s game. pic.twitter.com/usqJ9EPTpg— Command Sign (@CommandSign) February 20, 2014
Bieber is pictured in this digital ad space in between an American hockey player (left) and a Canadian (right). The tag reads, "Loser keeps Bieber."
"The building for Command Transportation, a freight broker, sits right on a busy road in the Chicagoland area so the company is known for putting up humorous signs to make people laugh on their rides to work. They’re used to getting a little bit of press for it, but not this much," reports Entertainment Weekly.
“I can’t believe what’s happened," says Danny Zamost, the president of Command.
Zamost also says his comapny's billboards are "not necessarily for publicity though: the company name isn’t even included on the billboards. 'We do it for a little bit of humor,' Zamost says. 'We know that every morning and every afternoon outside our window is the bumper-to-bumper traffic,'" further reports Entertainment Weekly.
With Canada defeating the U.S. in today's game, looks like we're stuck with Bieber for the duration.