Hertz's move to Estero: Realtors eye potential business
Photo: Video by fox4now.com
FORT MYERS, Fla. - From condo living with marble bathrooms and a private elevator to newly constructed three-bedroom homes, Treeline Realty's 12 agents offer customers a range of listings.
"How much is a home like this?" asked Fox 4 reporter Gabrielle Sarann to Mark Harden, an agent at the firm. "This particular home is listed for sale at $739,000."
The options are endless. It's why the agency is targeting the potential 17.00 Hertz employees expected to relocate to southwest Florida by 2015.
"We're preparing to be able to be of service to the family that needs to relocate here," said Harden.
The agency is launching an internet marketing campaign aimed at those prized home buyers, with not only advertised homes but information about moving and recreation.
"[We're] working the deal for the people based on their needs," said Harden.
Hertz's' move may not only be a boon for real estate other businesses like furniture stores hope to benefit, too.
"I'd feel privileged and very happy [to put] more drivers on and more sales people," said Barry Brahn, the owner of Fabulous Furniture in Fort Myers. "I would hope that that's what happens."
That is if Hertz's move helps the real estate market rebound. But Brahn says he has something for everyone.
"I cater to everybody from the most wealthy that you can possibly imagine to people that don't have the funds to buy furniture," explained Brahn.
"Anyone tied to real estate in southwest Florida could get excited," added Harden.