Viewers Voice: Abercrombie & Fitch CEO sets off customers with controversial comments
Photo: Video by fox4now.com
CREATED May. 10, 2013 - UPDATED: May. 10, 2013
CAPE CORAL, Fla. - Abercrombie & Fitch CEO Mike Jeffries is taking heat for what he said in an interview seven years ago.
He's quoted as saying their brand is exclusionary and that a lot of people don't belong in their clothes.
Jeffries also admitted they only hire "cool, good-looking people" because that's who they want to market to.
The brand doesn't stock sizes bigger than 10 leaving potential customers offended.
"It's discriminating against us, it totally is. It's almost like racism against bigger people and I don't like it," said shopper Annalisa Henter.
Alexis posted to the Fox Four Facebook page, "He's gone way beyond and way over the line of "targeting prime audience".
Brittney wrote, "Not cool at all a&f! You should be able to accommodate everyone in every brand and still keep the image you're looking to have."
Marci said, "They are entitled to have any marketing strategy they want. It's a free country. As a consumer, we have plenty of choices too. If you don't like their message, don't buy their clothes."
Carolyn thought, "We have big & tall & larger ladies stores that don't "tailor"to everyone."