Viewers Voice: Some upset by logo in state ad
Photo: Video by fox4now.com
CREATED Feb. 6, 2013
LEE COUNTY, Fla. - A television advertisement featuring an orange necktie in place of the "I" in the word Florida is supposed to reflect the state's existing business foundation, economic power capabilities and resources.
This according to the company that produced it, "Enterprise Florida."
However, not everyone is seeing it that way.
"Its like demeaning to all they ears i put in as a business owner", said Joanne Forance.
She says the logo doesn't represent women in the business world.
We're hearing from some of you on Facebook saying the same.
Nicole posted "Frankly, it's an example of bad decision making, a waste of tax payer dollars, and 100 percent sexist."
Susan said "Neckties do not symbolize business. They symbolize men. What kind of reaction would there be if the symbol was a stiletto high heel instead of a tie?"
Newt, a female business owner is not offended and wrote,"Just because a logo doesn't specifically include you, doesn't mean it is specifically excluding you. Get over it."
Brad thought, "I'm offended by the people who think only men can wear a neck tie."
The company told Orlando media, "We feel confident in the brand as a clear and effective message to both businesses in the state and worldwide."