Mimi's Cafe hosts Power of Pink Campaign

Cassandra Foster

Photo: Video by fox4now.com

Mimi's Cafe hosts Power of Pink Campaign

CREATED Oct. 11, 2012

WFTX -  Mimi’s Cafe announces its partnership with National Breast Cancer Foundation and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month.

All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need.

To celebrate the month-long campaign across the nation, Mimi’s will debut two “Sparkling Pink” drink selections. With each Sparkling Pink Passion Mimosa and Pink Passion Sparkler drink sold, a portion of the proceeds will be donated to National Breast Cancer Foundation through Oct. 31.

Throughout October, guests can donate $1 and receive a leaf to inscribe and hang on the “Giving Tree” display. With a $5 donation, guests also receive a limited-edition pink ribbon lapel pin. All proceeds will be donated to National Breast Cancer Foundation. As a token of thanks, Mimi’s is providing up to $30 in coupon savings for those making in-restaurant donations.

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