Political expert on direct mail ads courting voters
CREATED Sep. 23, 2012
FORT MYERS, Fla. - Worth 29 electoral votes and home to 1.4 million undecided voters, the sunshine state is anyone's game.
"That's one of the reasons why there's been this deluge of direct mail," said Peter Bergerson, a public policy professor at FGCU.
Direct mail, or mass mailings, from both the Romney and Obama camps are seeking your support on Election Day.
"You can expect more of it,a lot more of it," added Bergerson.
Bergerson says at least one or two ads a week may hit your mailbox. And they're tailor-made, too.
"What is going to attract people who live in a rural or farming community, is not going to be the same that's going to be the same that attracts people in small towns," explained Bergerson.
Specific groups are getting these direct mailings. They're independents, minorities, the elderly, women and voters between the ages of 45 to 55. Also, party supporters to re-affirm their vote.
"They're careful about identifying who they're going to send mailings to because they want it to have a particular impact," said Bergerson.
An impact TV commercials may not make since the same ones air across the state.