FORT MYERS, Fla - Much of the week's Democratic National Convention (DNC) is designed to score key groups: minorities and women and the coveted youth vote. And as you're about to see, it's all carefully crafted.
Democratic delegates are filling the Time Warner Center in Charlotte for their biggest display to date.
"This is if you think about the convention is one giant commercial," said Laura Weir, a political science professor at Edison State College.
Weir points out the science of selecting Wednesday's big name Hollywood speakers: Scarlett Johansson, Natalie Portman and Kerry Washington. They're the heavy-hitters.
"We are going to see women who are highly successful women and very publicly accessible women," explained Weir.
Compare that to last week's Republican National Convention (RNC) guest spot, Clint Eastwood. He's the celebrity Republican's chose to reach a younger audience.
"Do you see it as a missed opportunity?" asked Fox 4 reporter Gabrielle Sarann to Weir. "I think it's absolutely a missed opportunity. In fact, i think it's a huge strategic mistake on their part," she replied.
In 2008, Democrats locked in the youth vote. And they'll need them again this year, like Edison State College Students. They're part of the very base dems are targeting with star-studded lineups.
"Will it affect your vote?" asked Sarann to Linnea Neace, a freshman at Edison. "Not at all."
Neace votes Republican though she's watching the DNC.
"I feel so strongly about how i feel about politics than a celebrity," added Noce.
Classmate Matthew Bond won't be tuning in. Democrats have his vote already.
"When you see a lineup of pretty women, what do you think?" asked Sarann to Bond. "It's amazing that they support Obama just like i do," he replied.
And that appeal is strategic. Experts say we can expect to see more as we head to November.
"[It] absolutely generates voters," said Weir. "You want to be with the popular people, you want to be with the winners."
And if last night's Twitter verse is any indication, while Michelle Obama spoke, nearly 30,00 tweets per minute went out. Perhaps a sign her stories of struggles and hopes really hit home.