Broad Art Museum the 'Artistic Cultural Link' in Community

Stefanie Pohl

Broad Art Museum the 'Artistic Cultural Link' in Community

CREATED Nov. 9, 2012

Welcoming the crowd at the Eli and Edythe Broad Art Museum media preview, museum director Michael Rush explained that the hope of the museum is to be "the artistic cultural link" at Michigan State University. In the opening exhibitions, there are more than 20 countries represented, reflecting the international scope of the museum and university.

Along with the diversity of artists, there will also be a diversity of art periods - thanks to the collection at the former MSU art museum, the Kresge Art Museum.

"We have by happy accident - historical accident - inheritied 7,500 objects from the former art museum (Kresge) at Michigan State. We are going to be able to have dialogues between the contemporary and the very ancient."

The 46,000 square-foot museum off of Grand River Avenue was designed by Pritzker Prize-winning architect Zaha Hadid, who will be a part of the opening weekend events of the museum, including Saturday's dedication ceremony.

MSU President Lou Anna K. Simon addressed the criticism or concern that the new Broad Art Museum's design is a distinct departure from the historical buildings on North Campus.

"If you research this corner of Michigan State University, you'll find the early contradiction of the architecture of the old part of campus and the architecture of the 1950s and 1960s. What we did was simply take what we thought was the 21st, 22nd century vision of Michigan State University, and put it juxtapositioned to those other pieces of arichtecture."

President Simon continued: "In some ways the building is a metaphor for the campus and for Michigan State. We are somewhat different on the inside when people get to know us than we are on the outside."

Craig Kiner of Zaha Hadid Architects and project manager of the Broad Art Museum was also a part of the presentation, to describe how the design of the museum is a reflection of its surroundings on campus.

"The museum bridges campus and community, and was influenced by its surroundings. It will have an evolving appearance with natural light through the panels, and changing views between the interior and exterior."

The museum is named in honor of Eli and Edythe Broad, who as longtime supporters of the university provided the lead gift of $28 million for the creation of the museum. The Broads were also a part of the media preview presentation and will take part in the museum's grand opening events weekend.

Following Saturday's dedication events, the Broad Art Museum will be open to the public on Sunday, November 11 from 10 a.m. - 7 p.m. The museum and all events scheduled for the day are free and open to the public.


CLICK HERE for a photo gallery of the museum.