Automakers Going Green with New Vehicles
By FOX 47 News. CREATED Jan 13, 2012
The Detroit Auto Show is going on this week, and the big trend is going electric. Automakers want to attract buyers looking for a break at the pump, as well as those who want a more eco-friendly car.
The International Auto Show is underway in the Motor City, and automakers around the world are displaying their vehicles in grand fashion.
"Everybody that is launching vehicles, they are doing them in a big way. There's a real excitement around launching new vehicles like we see every year," says Bryan Smith, VP of Marketing for Lexus.
But it's not just glitz, glamour and quick cars. Some green vehicles are also taking center stage.
Ford Motor Company has unveiled a handful of new electric and partially-electric cars.
"We'll have a feature available that will set your destination and with that, you can say is there a place for me charge there or not. And if there isn't, you can do a round trip back to your home and it will tell you if you have the energy to get there," says Gil Portalatin, Electrification Manager for Ford.
But Ford is not the only company getting into the mix. General Motors, BMW, and Audi are also showing off their electric vehicles. Some consumers say the array of greener cars looks promising.
"I think it's the way of the future. It's got some problems, but I think it will be the way of the future," says KT Kim, an electrical engineer.
"I think for my kids, they'll definitely be seeing electric vehicles day to day. It'll be the norm to have an electric vehicle," says consumer Aaron Clay.
Last year, hybrid and electric cars made up just three percent of the vehicles purchased. President Obama hopes that number will soon change, and has set a goal of getting a million hybrids and electric cars on the road by 2015.