Heinz Super Bowl ad hums a familiar tune

Julianne Cassidy

Heinz Super Bowl ad hums a familiar tune

Julianne Cassidy
CREATED Feb. 2, 2014

As if borrowed from the viral hit "Cups" from the movie "Pitch Perfect," "Hum" by Heinz Ketchup makes you want to grab the closest ketchup bottle and tap the bottom to tune.

Tapping along to the children's song "If You're Happy and You Know It," the spot shows everyone from a police officer in a diner eating a burger to a family roasting hot dogs over an open campfire, with the message "where there's happy, it has to be Heinz."

This is Heinz's first Super Bowl commercial in 16 years.

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