Support pours in for GAP after poster defaced
The GAP has become known for their controverisal advertising campaigns. They aren't always a hit with the audience. This time is different. Not only are people fans of the campaign, they are even bigger fans of GAP after an incident with one of the campaign posters.
The GAP's most recent campaign's theme is "Make Love." Posters featuring model and filmmaker Quentin Jones and actor and jewelry designer Waris Ahluwalia, who happens to be a Sikh, were posted in store windos and used in outdoor advertising.
GAP received quite a bit of positive response to the new ad and all seemed to be well.
That is until someone decided to deface one of the posters outside a New York subway. The word "Love" was replaced with "Bombs" and "Please stop driving taxis."
A photo of the poster was posted on Twitter by Arsalan Iftikhar, senior editor at the "Islamic Monthly."
The post went viral and the GAP noticed. They tweeted Iftikhar and asked him to contact them in less than a day.
The GAP even changed their Twitter background and a Facebook page supporting the campaign was born. Tweets posts began pouring in to support the company.
In an article for the Daily Beast, Iftikhar says that while we it is obvious that we do not yet live in a "post-racial America," companies like the GAP are doing a great job forging a path for mionority and under-represented fashion models.